MOOYAH Burgers, Fries & Shakes Opens at Dallas Baptist University

Dallas, TX. – Students returning to classes after Fall Break will have a new spot to get their burger, fries and shakes fix! 

MOOYAH Burgers, Fries & Shakes, a fast casual, “better burger” restaurant franchise is partnering with Sodexo to open a new location on the campus of Dallas Baptist University. The DBU MOOYAH will open October 9, the first day of classes after Fall Break, and will be located in The Union in the lower level of DBU’s Brownstone Residences Phase 3 facility. In this location, the restaurant will be adjacent to the intramural fields and sand volleyball court, a primary hub for student activity on campus.

“We’re excited to be entering a college campus in our home market of Dallas,” said Jordan Duran, Director of Franchise Sales for MOOYAH. “Dallas Baptist University’s mission and vision align well with our family-friendly, positive environments we create for our Guests in our franchise restaurants across the country. We can’t wait to bring a new, unique, and flavorful option to the DBU Family.”

Managers for the new MOOYAH at DBU began training in July and the staff will consist of primarily DBU students. The university has invested in enhancing the lower level of the Brownstone Residences Phase 3 facility area where the MOOYAH will be located, with a goal of creating a safe and welcoming area to attract DBU patrons, with the potential to include student gathering and activities in the future. Once open, the MOOYAH plans to offer specials for students, faculty and staff and participate in campus activities and events.

“MOOYAH offers the type of high quality product and service we aim to provide the students, faculty, and staff at Dallas Baptist University. With the variety and customization available at MOOYAH, the DBU Family will have another great option for lunch, dinner, or a snack to refuel during the busy school days,” said Jonathan Teat, Vice President for Administrative Affairs at Dallas Baptist University. “We could not be more pleased to partner with a neighboring Dallas-based organization.”

At the DBU MOOYAH, Guests will have the advantage of choosing from a variety of bun options, such as baked-in-house artisan potato or multigrain wheat non-GMO buns and hand-crafted lettuce buns called Iceburgers to accompany the never-frozen 100 percent Certified Angus Beef® brand burgers, all natural Jennie-O turkey, and all natural grilled chicken. Each gourmet burger can be customized with three cheeses, Applewood smoked bacon, sliced avocado, along with eight free veggie toppings and ten free sauces.

MOOYAH’s hand-cut fries come together in a six-step process that takes a total of 24 hours to completely prepare. A delightful combination of constant attention and a little magic help transform U.S. #1 Idaho potatoes into perfect, crisp-on-the-outside and fluffy-on-the-inside fries. Guests also have the choice of savory sweet potato fries. Never one to forget dessert, MOOYAH offers 100% real ice cream shakes, allowing Guests to choose from seven flavors ranging from vanilla to Hershey’s chocolate to Reese’s to Oreo and more.

In 2016, MOOYAH surpassed the all-important 100-unit milestone and will open an additional 14 locations in 2017. The brand also recently celebrated its tenth birthday with a system-wide event.

For more information on the growing brand, connect with MOOYAH Burgers, Fries & Shakes on the Facebook Fan page, and follow MOOYAH on LinkedIn, Twitter @MOOYAHburgers and Instagram @MOOYAHburgers.

For franchising opportunities, please visit www.mooyahfranchise.com.